There is really one thing in common with top notch online marketers – they does not stop learning.
As you may have noticed it online marketing is very fast in terms of change. Before, ordinary campaigns are easy to promote and advertising in google is very profitable when you know what you are doing.
Having simple html niche sites can be easily profitable way back then but now your website must be mobile friendly.
Speaking of mobile friendly websites, marketers are now gearing towards mobile marketing – mind you there is a learning curve in mobile marketing.
From time to time, there are updates in one of the major search engines and marketers needs to deal with it.
You see, the above list is adding up constantly and when you stop learning you will surely be left behind.
That is why as an online marketer, learning is a must to survive in this very competitive field.
But the good news is, there are number of online resources for updated knowledge.
We will list here a few of them.
Today, I am thrilled to share the exciting news that lynda.com has entered into an agreement to be acquired by LinkedIn. Our story is one only possible in the Internet age, and it has been an unbelievable journey that proves just how much people have come to value and embrace new ways to learn new skills. Credits: LinkedIn + lynda.com
DigitalMarketer.com is a community where marketers, growth hackers, entrepreneurs and small business owners come to get ideas on:
Driving More Traffic
Increasing Conversion Rates, and…
Boosting Social Engagement Credits: What Is DigitalMarketer.com?
Forum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support.
They claim themselves as the Home of Internet Marketing – which they are to some extent.
…and many more avenues for learning online. It is just a google away.
We should also know how to see stats in order to lay out effective and well informed decision in our online campaigns.
Here is one of statistic examples that is very vital especially to small businesses:
In 2014, Google found that 50% of local smartphone searches led to a US customer visiting a brick and mortar store to make a purchase. Tech researcher comScore found an even bigger correlation between online searches and local business traffic by stating that almost 80% of all local mobile searches led to a purchase in-store, over the phone or online.
Since 76% of those purchases took place on the same-day as the search was conducted, the benefits of having a strong online presence are virtually undeniable. But do our small businesses across the United States realize that fact? Credits: Study- Online Marketing & the Death of Small Business
As you can see in the above example, if you are equipped with the right knowledge and information, you can easily launch an effective online campaign with the aid of the similar information above.
Do you keep on learning in your online marketing endeavor?