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How To Design Facebook Ad Images Like a Pro (…When You’re Really an Amateur)

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How To Design Facebook Ad Images Like a Pro (…When You’re Really an Amateur)

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This is going to take a load off your shoulders…

You don’t have to be a professional graphic artist to design Facebook ad images that CONVERT!

I’ve designed 100’s of Facebook Ad images for Digital Marketer and, in this article, I’ll share Digital Marketer’s method for creating successful Facebook ad images… AND … a tool that creates these images with just a few clicks of your mouse.

First… let’s talk about the 4 characteristics of a successful Facebook ad image:

1. Simple, Clear Representation of the Marketing Message

When creating an ad image, ask yourself these three questions…

  • What’s the tagline/copy for the ad image? (We usually take this from the landing page)
  • Who do we want to target?
  • What’s the product/promotion/offer?

… and communicate the answers to these questions in your image wherever you can.

An effective Facebook ad image is much more than just a pretty picture. A good image will weave in the marketing message as much as possible.

For example, here are the Facebook ad images for a flash sale on a software product called Fresh Key.

Because Fresh Key is a keyword research tool that helps business owners figure out what their customers want — we communicated that benefit with the image using the map and magnifying glass.

We also wanted to conceptualize “keyword software” so we incorporated a hand “searching” on a computer.

Including the FreshKey symbol inside the magnifying glass was a nice subtle touch to brand the ad.

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Here’s an image variation we tested of this same ad…

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In this example, we tied in the idea of a “Game Plan” as we were offering an “Email Marketing Game Plan”.

Notice how congruent the image is with the offer… (I’ve been told that this football play makes no sense whatsoever… but the ad still converted):)

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2. Use Complementary/Contrasting Colors

How can you get people to stop on YOUR ad?

How can you set your ad apart?

How can you create a pattern interrupt?

Facebook ads have to POP!

Using only a few complementary color choices will help obtain this goal. You don’t have to add 10 different colors to your ad!

Take a look at this ad:

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This image catches your eye because of the contrasting colors of purple and green. The choice of a white font contrasts with the background and helps to bring it all together to make the ad POP.

Also, having the call to action in the light bulb coming out from the center helps direct your eye where to go.

Download Now

Access ‘The Ultimate Guide to Facebook Targeting’ Now.

Zero in on your target market and maximize Facebook advertising profit.

Click here to access your guide

3. Add Text to Your Image (Preferably a Call-to-Action or a Description of Your Offer)

The perfect place to add a call-to-action or a few important words is on the image. Some people won’t read the ad copy as they scroll through their newsfeed – but they will look at your ad image.

If you’re able to catch their attention and then add a bit of copy as a call-to-action or description of what you’re offering, you won’t have to solely rely on your Facebook copy to get a click.

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In this example, we were able to portray our message in the text on the image. This was a flash sale – only $7! We also wanted to spark curiosity by using the words “Boomerang Traffic”.

4. Use Only 1-2 Different Fonts for Your Image

Too many font choices will just be distracting from your overall message.

An abstract, complex image that is hard to define will only deter readers.

In this image we stuck with 2 font choices max. It allows the message to be clear and easy on the eye. Notice the neutral brown wood colors we use, and how the white color makes it pop overall.

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Now that you understand WHY we create our Facebook ad images the way we do, wouldn’t you like to know HOW to create them?

Below, you’ll find step-by-step instructions on how to create high converting Facebook ad images using a FREE drag and drop tool.

I’m going to show you how to use Canva.

STEP 1

Scroll through the top, and pick a design/document format that you want to start with.

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Step 2

On the left hand sidebar, you have many FREE options of searching for an image, layout, background, text, and there is even an option to upload your own images, logos and/or background.

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Step 3

Start Editing! You can now customize your chosen image to make it fit your brand.

In the examples below, I will show you how can click on any text box, shape, and/ or background image and there will be a pop-up menu option for each element.

(Take a second to click on all the elements and look at the different pop up menu options — this will help you learn a little bit about what you can do to customize your ad image.)

Here is the image we chose to customize. You can choose any layout/image that Canva provides or upload your own:

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When you click on search on the left hand side bar, this option has MANY free options to choose from (shapes, arrows, borders, banners, lines, icons, etc.) These are a great asset and could turn any regular image into more of an “ad”.

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Now it’s time to customize and make the image more “branded”.

Canva is great at allowing you to make your image your own using their different elements. Experiment with different features such as:

  • Change color
  • Add/delete text or shapes
  • Change font sizes
  • Re-arrange the layout/composition

NOTE: Be cautious of using a Facebook blue background, it will most likely just blend in.

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You can see when I click on the text box and other elements, a menu will be available to change the colors, rotate the text, change the font, font size, and there’s another drop down menu for more detailed options.

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Step 4

Now that you have finished customizing your ad, you can upload/share it to the world by clicking share at the top right!

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Or if you want to make another ad for your campaign, click “Add a new page” below the image. You can also copy the ad you just created by clicking the “copy” icon to the right of the image.

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This is helpful so you can make multiple images of the same concept for an ad campaign and make subtle changes for testing purposes.

Not only do you now understand the characteristics of a successful Facebook ad image, you can now create them for FREE with no design or technical skills.

How’s that for a low barrier to entry?

Remember… successful Facebook campaigns are all about putting the right MESSAGEin front of the right PEOPLE and backing it with the right OFFER.

Download Now

Access ‘The Ultimate Guide to Facebook Targeting’ Now.

Zero in on your target market and maximize Facebook advertising profit.

Click here to access your guide

So, go – create your images and let me know if you have any questions in the comments below!

Article was kindly borrowed from www.digitalmarketer.com Visit it for more interesting information.

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